Chatbots on real estate websites - top best practices

January 20, 2024

Real estate chatbots

Benefits of chatbots on real estate websites

Chatbots in real estate have a wide range of applications, primarily aimed at enhancing user experience and streamlining business operations. One of the main benefits is in the customer service value you’re getting.

Chatbots on real estate websites provide instant responses to customer inquiries, reducing wait times and improving website visitor satisfaction. 

They can handle common questions about property details, pricing, location, and more, freeing up human agents to focus on more complex tasks:

Another application of chatbots in real estate is lead generation. Chatbots can collect basic information such as name, contact details, and property preferences. You can use this information to expand a database of potential clients and their specific needs.

Chatbots can also be used for tailored property recommendations. Based on the preferences provided by the user, chatbots can suggest properties that match the user's criteria. This not only enhances the user experience by providing personalized suggestions, but also saves time for both the user and your real estate business.

Furthermore, chatbots can facilitate the scheduling of property viewings. Once a user expresses interest in a particular property, the chatbot can coordinate with the user to schedule a convenient time for a viewing. This eliminates the need for back-and-forth emails or phone calls, making the process more efficient.

Chatbots can also provide users with updates on the real estate market. They can be programmed to send regular updates on property prices, market trends, and other relevant information. This keeps users informed and engaged, and positions the real estate business as a reliable source of information.

Finally, chatbots can assist with the documentation process. They can guide users through the necessary paperwork, explaining each step and ensuring that all necessary documents are properly filled out. To arrange that, upload all the necessary forms to your Chatbit backend or instruct the bot to send any appropriate links.

How to add a chatbot to your real estate website

To add a chatbot to your real estate website using, you'll first need to create an account on the platform. 

The free plan allows you to have a chatbot with 500 monthly responses, so you can easily test the platform before you upgrade.

Once your account is set up, you can start the process of creating your chatbot. offers a user-friendly no-code interface that allows you to set up and build your chatbot without any advanced tech skills. 

You can start by choosing a design that suits your real estate website. The platform provides various customization options, and you can design the chatbot according to your brand's look and feel.

After customizing the chatbot, you can then train the bot to set up the voice and conversation flow. This involves adding any type of documents and materials - starting from your listings to your target audience overview. Instruct the bot to keep the flow natural and engaging to provide an enhanced user experience. allows you to integrate your chatbot with any CMS, including WordPress and Squarespace. Adding the chatbot code to your website can take under three minutes.

After adding the chatbot to your website, make sure to test it to ensure it's working correctly. You can do this by visiting your website and interacting with the chatbot. If there are any issues, you can easily make adjustments in the backend.

Best practices for AI chatbots on real estate websites

Train it to target your market

The first best practice for AI chatbots on real estate websites is to ensure they are trained to understand  your target market’s needs and challenges. 

This means working with questions about property details, pricing, location, and more. The chatbot should be able to provide accurate and relevant information in response to these queries, so make sure you spend enough time training your bot. 

You can upload documents, use plain text instructions, or question-answer sequences to train Chatbit.

Keep it easy to use

Another thing to watch out for is to make the chatbot user-friendly. It should be easy to access and interact with, regardless of the user's technical proficiency. The chatbot interface should be intuitive and the conversation flow should be natural and engaging.

With Chatbit you can design and set the tone for the chatbot to match all of these requirements.

Review the logs

Regularly review and update the chatbot's performance. 

This involves analyzing past user interactions, identifying areas of improvement, and making necessary adjustments to the chatbot's training & tone.

With Chatbit, viewing past interactions is extremely easy - just click “chat logs” in your backend menu to get there.

AI chatbot mistakes real estate businesses are making


One common mistake real estate businesses make with AI chatbots is not programming them with enough industry-specific knowledge. Real estate is a complex field with its own jargon and procedures - and that’s what we addressed when we crafted Chatbit using the latest conversational tech from OpenAI.


Another error is neglecting the human touch. While chatbots are efficient, they can sometimes come off as impersonal or robotic. Businesses should strive to make their chatbots as conversational and human-like as possible to enhance user experience. You can select your Chatbit tone and instruct it to be personal and caring.


Some real estate businesses overlook the importance of testing their chatbots before launching them. Without thorough testing, chatbots may have bugs or issues that could negatively affect user experience.

You can demo your Chatbot extensively in the backend before you add it to your site.

Sign up today and see how easy it is to add an AI chatbot to your real estate website!


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